We here at Smmee have been working with various customers and one large client in particular. This has delayed us in posting content on this site. That being said there was not a lot out there these last few months to really point to and say HERE IS WHERE YOU NEED TO BE. We recently worked on Bok choy boy a mobile game for the I phone utilizing QR codes with the vending machine toys the game was created from. We were happy to see that over 70% almost 72% of the hits to the website came from these QR code inserts. This proves that QR codes with direct call to actions work. Our simple slip of paper simply said to get the Free game go here and pointed to the QR code. Consumers now have more of a confidence and sense of what these are and are trusting in them more and more.
They are also REALLY REALLY annoyed when they do not lead to a call to action.
But I recently came across this article here about how Content marketing is becoming Key and KING in social media. You can see the full article here MIKAL E. BELICOVE Is the creator of this article and does a good job of laying out the key facts. I do want to pull out a few of those to highlight them.
“HiveFire’s B2B Marketing Trends Survey Report, twice as many B2B marketers now employ content marketing as they do print, TV and radio advertising, according to the survey.”
This is a great statement. I agree with it 100%. Now that Google is dumping 100 million dollars into YouTube to make it more of a destination site similar to cable TV with quality shows its even more important to look at each PR, Marketing , and Event or Show you do and see how you can capture that on video to maximize your exposure and spread your costs out over each marketing channel. You control the content here and putting that content out to all those channels through video is very very cost effective.
“Part of the popularity of content marketing is its ability to generate qualified leads while engaging prospects in a branded environment without busting the budget.”
And in today’s world this is very necessary to do. Not only do you want to maximize your exposure through content marketing but give the customers a direct call to action once you have convinced them of their need for you or your product. Don’t make them go to another site or go to another department in charge of leads get them now!
“Nearly 70 percent of content curators say lack of time hinders their efforts, with 66 percent saying a lack of original and quality content is a major drawback. Another 38 percent say difficulty in measuring results is the stumbling block and 37 percent say lack of staff to do the work is the hindrance.”
True good content takes time but in your weekly or monthly meetings see what your staff or departments are creating and see if other departments can take that same creation and re utilize it . Lack of time usually means lack of time management but if it truly is a small staff then focus on quality content not tons of content.
Content marketing can also come through your customers and fans. Look to them also to see if you can save time and energy by employing a small group of them as evangelists for you. Content marketing will only be growing more and more so the time to start is now.
